The booming economy in the region is our motive to be a business development partner for an increasing number of international companies whom would like to penetrate the GCC market to offer their products & Services that have a potential market share. The Commercial Sector provides the following services:

• Pricing strategies.
• Promotion.
• Product policy.
• Branding strategies.
• Goods on B2B and B2C markets along the FMCG value chain.
• Packaging.

We identify, analyze and evaluate major differences along the supply chain between business-to-business (B2B) and consumer (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG) Examining aspects concerning the competitive environment.

Fast moving consumer goods (FMCG)

FMCG is the term commonly used for products that are sold in high volume. FMCG are frequently purchased by customers. Examples would be food, hygiene products or cleaning supplies.

The supply chain B2B & B2C

In terms of B2B marketing, marketing activities concerning FMCG would be mostly industrial marketing. An overview over industrial marketing and investment goods marketing as areas within B2B marketing is provided In order to carry out a comparative analysis it is important to determine where in the supply chain B2B marketing ends and B2C marketing begins. The simplest approach would define B2C marketing as all activities accomplished by the organization selling goods or services to the consumer. A more sophisticated approach would make the separation earlier. When the product is already manufactured marketing activities would be defined as B2C marketing. Along the supply chain of FMCG B2B and B2C

Mechanics of Distribution Channels of Sector for FMCG Products

Especially looking at supply chain management, which has experienced a renaissance during the previous years and according to our researches and experience in the FMCG market, we will narrow our selection for prospects.

There are as many as 5 levels of intermediaries involved in the entire supply chain through which a product passes before reaching the end consumer of similar product range in domestic market:

• Food production
• Food packaging
• Private labeling
• Retail
• Catering

All such criteria are taken into consideration before the quantum of products being dispatched to the next level of intermediary. Our methodology in distribution will meet the optimum distribution network. Therefore, we will locate distributors in different sectors to maximize the off-take / revenue and obtain full coverage on the domestic market.